Changes in Management Team Mprise Agriware

2023 began with some shifts in the management structure at Mprise Agriware. Here’s an update on who you can expect to see leading each department at Agriware. While there are some new faces, many will be familiar to you. This update is brought to you by our CEO, Joop de Jong.

"Never a dull moment" at Mprise Agriware sums up our experience perfectly. We are increasingly recognized and appreciated worldwide. This year, we anticipate most of our growth will come from our established branches in Ontario, Canada, and New York, United States.

Given this growth, it seemed the right time to review our management structure. We have some important changes to share with you.

From left to right: William van Loenen, Joop de Jong, Marc Knulst, Sander Paternotte

Sales & marketing

Firstly, let's discuss the management of the sales and marketing department at Mprise Agriware. Marc Knulst, who has years of executive-level experience in horticulture, has been primarily focused on developing the US and Canadian markets for the company. With this new shift, Marc is now ultimately responsible for global sales and marketing within Mprise Agriware.

Under Marc's leadership, an extensive team in the US, led by Garrett Walsh and Martin Jensen, is bringing a wealth of horticultural operations experience to the table. Their expertise is crucial in engaging with potential customers. Additionally, the team is being strengthened with consultants who have comprehensive experience in all facets of horticultural operations, including finance, production, logistics, and more. This holistic approach ensures that Mprise Agriware can provide top-tier solutions and support to its clients worldwide.

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Services: implementations, optimizations, customization, service desk

The second main pillar of our organization is Services, encompassing implementations, optimizations, customizations, and the service desk. Until recently, this branch was managed by two people: Sander Paternotte, who focused on implementations, optimizations, and the service desk, and another team member who focused on the development of customizations. Since January 1, the entire service branch worldwide has been managed by Sander Paternotte, who is also in charge of Customer Success. Sander brings an extensive background in Business Management processes to his role, ensuring a seamless experience for our clients.

Consultancy is led by Teun Kralt, a familiar face to many of our customers at Mprise Agriware. With a deep-rooted heritage in horticulture, Teun breaths Agriware software. In his new role, he now has the opportunity to apply his extensive knowledge and experience to lead his own team, further enhancing the consultancy services we offer.

Product development

The third key pillar of our organization is product development. As of January 1, 2023, our CPO, William van Loenen, has taken on line responsibility for this department. This team is responsible for developing our Agriware products: Agriware 365 Business Central, Agriware 365 Analytics, and Agriware 365 Operations.

The Business Central team, led by Henk Rietveld, focuses on maintaining and advancing Agriware 365 Business Central and Agriware 365 Analytics. The Operations team, headed by Arno Hogervorst, develops Agriware 365 Operations (also known as Agriware Apps). Both William and Arno are well-known figures in the industry, having been instrumental in the creation of the Agriware product within Mprise Agriware.

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In short, our knowledgeable and experienced team is dedicated to helping horticultural companies worldwide work more efficiently with integrated software. This commitment drives us to achieve the most effective outcomes for our clients every day.

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