Streamline operations amidst rapid growth and expansion in multiple locations.Introduction

Genson Soft Fruit Plants, a frontrunner in the cultivation of young plants for the soft fruit sector, has embarked on a transformative journey by adopting Mprise Agriware®.  This strategic move is designed to streamline their operations and support their growth trajectory. Today, Genson Fresh Fruits and Vegetables yields approximately 5000 tons of strawberries annually, maintaining a 35-year partnership with the Netherlands' largest supermarket chain. Genson Quality Plants Inc. is a collaboration between the Genson Group from the Netherlands and Great Northern Hydroponics. Their mission is to produce premium-quality strawberry tray plants sourced from various global breeding programs for the North American market.

Choosing Mprise Agriware®

In 2019, Genson Soft Fruit Plants made a pivotal decision to integrate Mprise Agriware® into their daily operations. The software now handles everything from production planning and inventory management to sales and financial administration. This integration marks a significant step forward in harnessing technology to enhance business efficiency.

The choice to implement Agriware® was driven by several factors. Primarily, the rapid growth of Genson Soft Fruit Plants and the expansion into more locations necessitated a robust system that could offer enhanced control and insight into operations. Agriware® provides a comprehensive solution that meets these needs, facilitating better data management and decision-making.

Future Goals: Optimization and Development

Looking forward, Genson Soft Fruit Plants is committed to leveraging the full potential of Agriware®. The focus is on refining their operational processes and driving innovation. Key areas of improvement include optimizing the use of cooling facilities, enhancing time and labor tracking, and refining task planning. The continuous improvement of these processes and the pursuit of new insights are essential for sustaining growth and competitiveness.

‍

Continuous Improvement and Insights

The journey with Agriware® is ongoing. Genson Soft Fruit Plants is dedicated to not only improving existing processes but also ensuring they are sustainable. The goal is to continually adapt and evolve in response to both internal and external business environments, ensuring that the company remains at the forefront of the industry.

Conclusion

By choosing Mprise Agriware®, Genson Soft Fruit Plants is setting a standard for innovation and efficiency in the soft fruit cultivation sector. As they continue to expand and refine their operations, the integration of such advanced software solutions stands as a testament to their commitment to excellence and sustainable growth.

‍